Education Sales Manager – North India
Education Sales Manager – North India
Job Title:- Education Sales Manager – North India
Location:- Delhi NCR
Reporting to:- Head of Sales, India
Employment:- Full time / Permanent
Primary Job Purpose
- Responsible for proactively owning the British Safety Council’s (BSC) commercial performance and brand reputation for its Education business in North India, which includes BSC Certified & Accredited (IOSH/NEBOSH/IEMA) Training Programs and Digital Learning Modules.
- This is a hunter role focused on new client acquisition across corporate and industrial sectors, engaging HSE and L&D teams at both corporate and plant/site levels. Over time, the incumbent is expected to build and manage their own client portfolio, while continuing to drive new sales.
- Target customers include organisations across Manufacturing – Chemical, Pharma, Auto, Metals, etc., Real Estate, Construction, Petrochemicals, Oil & Gas, Pharmaceuticals, and other sectors prioritizing occupational healthy & safety, environmental sustainability, wellbeing and development.
Brief Description of Tasks
Responsibilities
Commercial / Sales Performance
- Achieve revenue targets for Education business across training formats and digital offerings, at agreed contribution margins.
- Build and maintain a qualified, moving pipeline of ₹ 3 Cr+ at any point in time.
- Over time develop a portfolio and drive growth through strategic development of existing accounts alongside continuous new client acquisition.
- Prepare and execute structured business development plans for products, sectors, and regions.
Lead Generation & Client Acquisition
- Hunt for new clients using direct (calls, meetings) and indirect (networking, referrals) methods.
- Target both HSE and L&D teams across corporate HQs and plant/site levels.
- Present high-impact solutions aligned to client training needs.
- Position BSC’s training and digital learning modules as value-driven, scalable solutions.
- Identify and win high-potential accounts through tendering and strategic outreach.
Strategic Relationship Management
- Build deep understanding of each client's learning journeys, industry trends, and competitor landscape.
- Enter and expand presence in accounts currently working with competing education providers.
- Develop lasting relationships across client hierarchies to increase share of wallet.
- Collaborate with internal delivery, product, and support teams to ensure a seamless client experience.
Sales Process & CRM Management
- Maintain high-quality sales pipeline and opportunity tracking in Salesforce CRM.
- Lead consistent forecasting and pipeline hygiene with minimal variance in targets.
- Follow structured sales processes from prospecting to closure.
- Represent British Safety Council with professionalism and brand integrity in all interactions.
Domain Knowledge & Capability Building
- Continuously develop domain knowledge in safety, learning, compliance, and digital transformation in L&D.
- Stay updated on BSC’s training portfolio, learning technologies, and regulatory developments.
- Leverage knowledge to consult, upsell, and advise clients on integrated education strategies.
- Participate in training sessions, self-learning, and team knowledge sharing.
Health & Safety
Understand and execute your health and safety responsibilities in line with management objectives. Regularly review your competence and development needs with your manager.
Skills & Qualifications
- MBA/PGDM or equivalent post-graduation is preferred
- Excellent communication (verbal and written)
- Strong presentation, negotiation, and interpersonal skills
- Highly organised with the ability to prioritise tasks
- Proficient in CRM tools (preferably Salesforce)
- Ability to build strong client and internal stakeholder relationships
Experience
- Minimum 7 years in B2B Training Sales
- Proven success in education/training sales or similar knowledge-based services
- Demonstrated ability to acquire new business and scale client relationships
- Experience selling to multiple functions within client organisations and/or L&D teams in industrial and corporate setups
- History of meeting/exceeding sales targets through structured sales processes
Behavioural Competence
- Professional, credible, and commercially focused
- Strong business judgment and strategic mindset
- Data-driven, target-oriented, and self-motivated
- Aligned with the British Safety Council’s behavioural framework